Communication Lessons from the Deaf
by: John CaddellIs it possible that losing one sense can improve one's ability to communicate? Aerospace consultant Bruno Kahne asserts this in an amazing article in the magazine Strategy + Business...
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Why You Should Listen to Customers Even if They're Wrong
by: John CaddellEven companies who believe "the customer is always right," if there are very many of them left, don't mean it literally. They mean something like, "We try to accomodate the customer,...
View ArticleCustomers Are Talking: You Can't Listen to Customers if You Hate Them
by: John CaddellEvery Tuesday, this space will cover "Customers Are Talking... Are You Listening?""Customers Are Talking" builds on the work I've been doing for the last fifteen years in product...
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Revisiting Some Thoughts on Listening
I originally wrote this post in March of 2008 on my previous blog and here, 2.5+ years later, I'm still reading posts about how revolutionary it is that we can listen to our customers and that we're...
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Chief Listening Officer???
As reported in Marketing: How 'Chief Listeners' Track Brand Mentions - Advertising Age, Kodak & Dell have both hired Chief Listening Officers to help them listen to what people are saying about...
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Chief Not Listening Officer
The obvious - and rightful criticism - to the current fashion for Chief Listening Officers is that everybody in the organisation should be listening, not just one designated person or department.But as...
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The Market for Things and Ideas Not Being Talked About
Many people and organizations have identified “listening” to the chatter on social media as an enormous business opportunity. Listening to customers, voice of the customer, sentiment analysis and even...
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10 More All-Too-Common VoC Program Mistakes - Part 2
This is the second of a two-part series on common VoC program mistakes.In case you missed the first post in this series, you can find it here.Note that I haven't prioritized or categorized these...
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